There’s no question that Bobby Hundreds is one of the hardest workers in the game. After graduating from legislation school, Bobby Kim turned his occupation ideal around by co-founding The Hundreds with Ben Shenassafar in 2003. started as a small side project, it swiftly ended up being one of the biggest streetwear brands in history working together with a ton of market giants such as adidas, Fila, Disney, as well as PUMA, to name a few.
An absolute OG, we sat down with Bobby Hundreds himself for our most current “Under The Influence” section to go over his humble beginnings, hype culture, his much-loved sneakers, as well as so much more! each time like this, it’s a lot more crucial than ever to champion Oriental icons. While you’re here, here’s why the #StopAsianHate hashtag is so important!
Image by means of trapographer
What got you into sneakers as well as streetwear in the very first place?
A multitude of aspects got me into sneakers as well as streetwear, however I can trace whatever back to things like baseball cards as well as comic books, surf tee shirts from the 1980s, ’90s skateboarding, graffiti, as well as hardcore.
When I started composing for a magazine called Stance in the late 1990s, that’s when I had to begin calling up brands like ultimate as well as SSUR for product, as well as I fell in like with the artist-driven brands. I transferred to Japan ideal after that to research study A Bathing Ape as well as Japanese streetwear. I was officially hooked.
Where did the name The Hundreds even come from?
It’s a recommendation to community. “Εκατοντάδες άνθρωποι. “Hundreds” of ideas.
As a fellow Oriental guy, did your household ever question your occupation option or were they fine with it?
My parents were skeptical all the method up up until I released my memoir in 2019. So, that was sixteen years of doing my brand before they took it seriously. They pertained to my book release – a packed-out home of numerous people, as well as were surprised. The next day, they checked out my office for the very first time.
Image by means of The Hundreds
Looking back at your career, is there a moment that you’re a lot of pleased of?
The day that we made a decision to dedicate to The Hundreds as our future. That was the greatest leap of faith, the tallest risk, as well as has proven to be the most rewarding. I lastly took ownership of my own life as well as was free.
What is your viewpoint of hype culture?
I never understand exactly how to define what “hype culture” entails, or what it stands for. I believe people are ecstatic about certain things that are scarce? In a way, that’s always existed as well as always will. maybe the preferred products modification with time, however the psychology around wanting to stand apart will always be a part of human nature.
What’s your much-loved sneaker at the moment as well as why?
Σήμερα? like ideal now, as of this extremely moment, the new ultimate x Nike SB dunk Low. That’s an simple one. They are similar to my preferred period of sneaker collecting – the early 2000s.
Image by means of s.sam.group
Other than The Hundreds, what’s your much-loved garments brand at the moment as well as why?
I like lots of of the brands I see on Avntspace. I’m not truly drawn to the high-end or high-fashion end of streetwear. I’m likewise truly into the smaller brands coming up in Los Angeles like overall high-end Spa, Wckd Thghts, as well as Circulate.
Who is your dream collaborator?
I’d like to do an art show with my mommy one day.
As the very first person to notice Nik Agagju rocking a pair of Dior AJ1s during president Biden’s inauguration, what was your reaction?
It was awesome to see that, however I’m likewise great buddies with Nik’s wife, Meena. I just understood it was him off-top. So, I tweeted her as a joke, however I assumption it went quite viral. I mean, I cared that he used Dior x Air Jordan 1’s to the inauguration, however I truly didn’t believe about it as well much. I was a lot more infatuated with the concept that we were transitioning into a new presidential regime.
Do you have any type of interesting jobs coming up that you can tell us about?
We are doing a lot more events under household Style, our food festival. That’s interesting for me since it signals the close of the pandemic. We’re all prepared to get out as well as hug each other again.
How have you been keeping hectic over the pandemic?
For us as well as myself personally, work never rather stopped. In fact, we had one of our finest years ever in 2020, sales as well as marketing-wise. The Hundreds has been experiencing this new revival over the past few years as a younger generation moves in as well as we’re right here for it! I feel like we’re starting around again.
Do you have any type of recommendations for those who want to begin their own streetwear brand?
It takes enthusiasm as well as patience. It’s all about timing.Εικόνα με διάλειμμα
